Writing
Notes on AI visibility.
Short, opinionated pieces on GEO, llms.txt, AI crawler access, and what actually moves the needle when the model answers instead of the search engine.
What is GEO? A Guide to Generative Engine Optimization
Generative Engine Optimization (GEO) is the practice of optimizing your website to be found, understood, and cited by AI search engines like ChatGPT, Claude, and Perplexity.
Readllms.txt: The Complete Guide for 2026
Learn how to create and implement an llms.txt file that helps AI language models understand your website, following the official specification.
ReadWhich AI Bots Should You Allow in robots.txt?
A breakdown of the 10 major AI crawlers — GPTBot, ClaudeBot, PerplexityBot, and more — and why blocking them hurts your AI visibility.
ReadSchema Markup That Matters for AI Search
Not all structured data is equal for AI. Learn which schema types — FAQ, HowTo, Article, Organization — actually help AI engines cite your content.
ReadHow to Write Answer-First Content for AI Citations
AI search engines prefer content that answers questions directly. Learn the answer-first writing pattern that gets your content cited in AI responses.
ReadE-E-A-T Signals: Why AI Cares About Your Credibility
Experience, Expertise, Authoritativeness, and Trustworthiness aren't just for Google anymore. AI models use these signals to decide which sources to cite.
ReadRather just scan?
Run the scanner on your own site. Same ideas, applied to your URLs.
Run a free scan